Global Updating  - I just coined that phrase – like it? Actually it’s just a description of what happens when you build a site entirely in a database and add RSS feeds to it.

With a CMS site, because you can not only edit it on the fly, but all of the content is in your database, you can pick up that data via RSS feeds and have it display instantly on your Mobile App and Social Media.

This can be extremely beneficial if you are posting Press Releases, product updates and price changes, special timely offers, or events. As an example I’ll use the Press Release (again):

Management wants the Press Release available to the public as soon as possible. The old way:
1.    Write the release and get it approved
2.    Put on the news wire
3.    Provide a copy to the Web Group acting as administrator for your site.
4.    The Web group converts it to HTML and inserts it on your Web Site, this may take several days.

With CMS you authorize the press release and give it to the person in charge of web content. Walla! It is not only instantly available on your website, but depending on your other settings, can be made instantly available to your Mobile App and Social Media via RSS feed. With RSS feed, it can be made instantly available to the wire. That’s Global Updating!